SM Entertainment Star’s Shocking Photocard Sparks Controversy

TVXQ!’s Max Changmin has sparked heavily divided reactions with his most recent photocard.

The merchandise is part of the duo’s 2026 Season’s Greetings package.

Changmin’s photocard is unusual compared to the usual cards you find in albums and K-Pop merch. Instead of it being simply a selfie of the idol, Changmin is showing a close up of his foot right to the camera. As a result, it has left many netizens confused, others in laughter, but also many others annoyed.

The photocard is part of official merchandise and is randomly distributed, so buyers might get it without a choice. Netizens are questioning both Changmin’s decision and SM Entertainment for approving the image.

Even people who aren’t fans are chiming in, saying they don’t understand the design or why it was released.

• “But his feet are really clean.”
• “Ugh, I really hate it.”
• “I absolutely hate it… I would not want something like that… What’s wrong with him? Even if it’s random, getting that would be so annoying… Why would I pay for that?!”
• “I hate it. Seriously? The photographer must be out of their mind, and what about the company that approved it?”
• “People who aren’t his fans are getting all mad about it, lol. You literally don’t have to buy it…”